Assets examines the cycle of an autonomous material entering a cultural value system where as an object it serves as a mark of possession. Around this are the social assemblages that exist to manage flows in value, and the care and insurance of assets. Language and branding as incorporeal materials are essential for the poetics of advertising to garner trust over the care and storage of assets, be those physical or digital. Generic imagery of the natural and corporate blend to eliminate the distinction between the artificial and naturally occurring.
Image: Alex Hobba Asset Holder 1 2017, inkjet print, 200cm x 150cm